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Sales and Marketing

Welcome

TitleAuthor StatusRequest
Building Effective Print Sales Management
" Ideas, methods, systems, techniques and guidelines adaptable to your own situation for improved sales management productivity. 1991, 32 pgs."
 
R. W. SharerInrequest
Cold Calling for Women: Opening Doors and Closing Sales
" A clear, easy-to-understand, logical and inspiring map of exactly how to banish forever the fear of cold calls and instead turn them into big sales. 2000, 187 pgs."
 
Wendy WeissInrequest
Print Marketing: Planning for Results
"A “how to” manual introducing the basic concepts of marketing planning and guiding readers through the information gathering and analysis needed to create a concise, workable marketing plan. 1990, 47 pgs."
 
Brett RutherfordInrequest
"How to Give Exceptional Customer Service: Team Building, Upselling and Exceeding Expectations "
"Learn the basics of upselling and cross-selling, how to develop a more supportive team attitude with your co-workers and how to identify new service opportunities for your organization. 1993"
 
CareerTrackInrequest
Company to Company Communication
"Reflects the trends, objectives and guidelines of self-promotion to make it a true team effort within your organization. 2002, 33 pgs."
 
Dick GorelickInrequest
How to Manage a Sales Force That Sells!
" A short introduction to sales management for owners and sales managers. 1983, 16 pgs."
 
Doug Wyman and Tim SpacekInrequest
A Year of Selling Profitably
"A monthly action plan to educate and recharge print salespeople. Build power databases, overcome objections, persuade prospects, and close sales."
 
Harris M. DeWeseInrequest
Survey of Sales Compensation
" Survey results on fringes, compensation formulas and compensation for full-time sales reps in the printing industry. 2005-2006, 304 pgs. "
 
National PIARequestedrequest
How to Compensate the Sales Force
"This book will help you understand sales compensation, develop your plan, analyze it and provides worksheets and sample plans for your use. 1990, 22 pgs."
 
R. W. SharerRequestedrequest
Marketing4Digital: A Guide to Print Markets
A guide to print markets
 
" June Caseria, Kathryn Cole, and Kevin Landolt, w/Frank Romano"Inrequest
Hands-On Marketing for the Printer
"Practical, successful strategies to increase market share and profitability."
 
" Lyman Henderson, C.M., B.A. "Inrequest
"Sales Compensation, Incentive, and Bonus Plans-Guidelines for Design, Implementation and Evaluation"
Sample plans spanning from safety to service to gainsharing and more.
 
"Jim Kyger, PIA/GATF"Inrequest
Fundamentals of Self-Promotion
"Provides the basic elements of a good self-promotion campaign. 1991, 50 pages"
 
Dennis J. CastiglioneInrequest
Successful Salesperson of the Year 2000
"Describes the conditions that are redefining the characteristics of the successful sales representative. 1997, 27 pgs."
 
GASFInrequest
Real-Time Marketing
" This book benchmarks media channels, outlining their singular strengths and weaknesses, and offers essential rules for their deployment. 2001, 241 pgs."
 
James Morris-LeeInrequest
Marketing4Digital: A Guide to Print Markets Set 3
"Pharmaceutical, Retail Food Market, Higher Education and Training, Wholesale Food Market, Fundraising, Sports and Entertainment, Trade and Professional Associations, Publishing Market"
 
Kathryn Cole and Kevin Landolt with Frank RomanoInrequest
Strategic Sales Manager
A profit power tool for print sales managers.
 
Terry A. NagiInrequest
Destination: Door To Door: The Direct Route to Business Success
 
US Postal ServiceInrequest